EBOOK: In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.

Posted: 08 Feb 2021 | Published: 03 Nov 2020

EBOOK: In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.

Posted: 08 Feb 2021 | Published: 03 Nov 2020

EBOOK: To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable

Posted: 08 Feb 2021 | Published: 21 Oct 2020

WEBCAST: Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.

Posted: 08 Feb 2021 | Premiered: Sep 30, 2020

EBOOK: Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.

Posted: 08 Feb 2021 | Published: 11 Sep 2020

WEBCAST: Join Andrew Gaffney, President, Demand Gen Report and John Steinert, CMO, TechTarget as they explore key trends driving the use and success of purchase intent in high performance organizations.

Posted: 08 Feb 2021 | Premiered: Sep 11, 2020

ANALYST REPORT: A new study from Demand Gen Report has uncovered that intent is now a key pipeline accelerator and use cases for intent data are rapidly expanding within sales and marketing organizations. Download this exclusive report sponsored by TechTarget to discover 10 emerging use cases to put to use in your company.

Posted: 08 Feb 2021 | Published: 31 Aug 2020

WEBCAST: Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.

Posted: 08 Feb 2021 | Premiered: Aug 10, 2020

WHITE PAPER: Open this white paper to learn how to embrace real purchase intent and make agile changes to account lists and resources to reach your target market faster and easier.

Posted: 08 Feb 2021 | Published: 05 Aug 2020

WEBCAST: In this webinar you will get a clear read on today’s markets. Learn what your marketing and sales teams should be doing to optimize demand capture in the current environment.

Posted: 08 Feb 2021 | Premiered: Jul 20, 2020

WEBCAST: This interactive panel webinar addresses three major pivot points for optimizing your demand capture capabilities moving forward – actions you should be considering to protect revenue in the short term and achieve breakthrough success in the future. Watch it here to learn more.

Posted: 08 Feb 2021 | Premiered: Jul 7, 2020

RESOURCE: With COVID-19, many organizations have postponed investment plans, and instead shifted focus to transitioning to remote work quickly. What about your organization? Tell SearchContentManagement in their brief-multiple-choice survey. Click here to get started.

Posted: 08 Feb 2021 | Published: 01 Nov 2020

EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.

Posted: 08 Feb 2021 | Published: 25 Jun 2020

EBOOK: Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.

Posted: 08 Feb 2021 | Published: 10 Jun 2020

RESEARCH CONTENT: Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.

Posted: 08 Feb 2021 | Published: 09 Jun 2020

RESOURCE: Have your storage priorities shifted as the year progresses during the COVID-19 pandemic? Let us know in our multiple-choice storage survey and you'll get access to 5 free guides on topics like the hybrid cloud, NVMe, multi-cloud management, and more.

Posted: 08 Feb 2021 | Published: 05 Aug 2020

WEBCAST: Are you aligned to maximize customer revenue across marketing, sales, and customer success? Having the right data and insights will help. In this webinar, get expert tips how to use intent monitoring and the data collected to maximize opportunity capture across the entire revenue lifecycle, and deliver a seamless customer journey.

Posted: 08 Feb 2021 | Premiered: Jun 1, 2020

WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.

Posted: 08 Feb 2021 | Published: 29 May 2020

WEBCAST: Watch this brief video to hear from Barry Magee, Director of Business Intelligence at Citrix, as he recounts how the Citrix sales team quickly adopted TechTarget’s Priority Engine, and the benefits it helped them realize.

Posted: 08 Feb 2021 | Premiered: May 15, 2020

EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.

Posted: 08 Feb 2021 | Published: 15 May 2020

WHITE PAPER: In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.

Posted: 08 Feb 2021 | Published: 06 May 2020

EBOOK: More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.

Posted: 08 Feb 2021 | Published: 07 May 2020

EBOOK: Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.

Posted: 08 Feb 2021 | Published: 29 Apr 2020

WEBCAST: More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.

Posted: 08 Feb 2021 | Premiered: Apr 9, 2020

WEBCAST: Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.

Posted: 08 Feb 2021 | Premiered: Apr 8, 2020