Ad Measurement Reports

Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

3 C’s for Understanding Real Intent Data: Context, Content and Contacts
sponsored by TechTarget
EBOOK: To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable
Posted: 08 Feb 2021 | Published: 21 Oct 2020

TechTarget

Evolving Persona Thinking to Win More Business
sponsored by TechTarget
EBOOK: In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
Posted: 08 Feb 2021 | Published: 30 Dec 2020

TechTarget

Moving From Leads to Buying Groups in One Easy Step
sponsored by TechTarget
WHITE PAPER: In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
Posted: 08 Feb 2021 | Published: 06 May 2020

TechTarget

AI: Beyond the hype
sponsored by TechTarget ComputerWeekly.com
EGUIDE: Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here?
Posted: 08 Feb 2021 | Published: 06 Nov 2017

TechTarget ComputerWeekly.com

Map Content to the Buyer’s Journey
sponsored by TechTarget
WHITE PAPER: Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made.
Posted: 08 Feb 2021 | Published: 18 Nov 2019

TOPICS:  Marketing
TechTarget

Part 7: Lead Scoring and Action Triggers
sponsored by TechTarget
EGUIDE: Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.
Posted: 08 Feb 2021 | Published: 10 Jan 2020

TechTarget

How Business Process Management Leads to Better Decision-Making
sponsored by HelpSystems
EGUIDE: In this expert e-guide, we explore how to integrate BPM with analytics successfully by examining different use cases and approaches. Learn how data scientists help derive optimal value from analytics, how to take analytics to the cloud, and how to leverage BPM to deliver ITaaS.
Posted: 20 Mar 2017 | Published: 22 Feb 2017

HelpSystems

Marketing software moves closer to centre of the CIO’s vision
sponsored by TechTarget ComputerWeekly.com
EGUIDE: In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
Posted: 06 Aug 2021 | Published: 06 Aug 2021

TechTarget ComputerWeekly.com

Transforming Your Business Through ERP
sponsored by Infor
EGUIDE: Improving your business processes can be a major undertaking. Luckily, ERP is here to help. Inside this expert e-guide, learn how to use a new ERP system to improve processes at your company. Plus, learn how the future is being paved by way of intelligence ERP.
Posted: 14 Jun 2017 | Published: 12 Jun 2017

Infor