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Get the results of an IDC study conducted on behalf of IBM assessing the impact of migrating from a homegrown digital experience platform to IBM's integrated Exceptional Digital Experience suites.
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This guide counts down four easy steps to help you cut through the market for customer support applications and identify the tool that meets your business needs.
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Small business owners all want to grow their business, and they create products, buils awareness, and target market in order to do that. But are you overlooking the role that technology can play in growing your small business?
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Government agencies have begun to follow private-sector companies in leveraging social media, but may still have questions regarding the tools, processes, and organizational changes required to make social media work. This informative resource details the five top considerations for government agencies looking to deploy social media strategies.
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This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
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Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
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To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
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Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies? However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.
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The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
