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Cloud computing simplifies enterprise application delivery with resource flexibility, investment-less OPEX models, and no need for specialized in-house support resources.
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In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
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This white paper details the results of a survey of IT professionals from around the world regarding the business impact of cloud, big data, mobile, and social forces.
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Social media is a huge part of your employees' personal lives, so why shouldn't it be integrated into their work lives as well? While some executives might be wary of incorporating social media in the workplace, they really shouldn't be. With the right management tactics, you can get the benefits of social media while still remaining in control.
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Social collaboration technology is a hot topic in the business applications space today -- but what about the hard numbers? Many companies are wary and want concrete proof of ROI and payback. Fortunately, this informative resource offers just that.
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The convergence of a trio of technologies and business practices – social computing, mobile computing and business process management (BPM) – is opening up interesting avenues for business.
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View this white paper to learn how Japan's largest blog service provider, CyberAgent, found a way to create a new level of engagement and loyalty among its blog readers. By developing an analytics framework that enabled a new kind of insight into blogging preferences and behavior.
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Consult the following white paper to uncover the latest ways top brands such as Nike, MTV, Nissan, Taco Bell, and many more are driving innovation through Instagram. Learn about key observations, what's working, and what you can do to succeed with this social movement as well.