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To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
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In this white paper, discover how to optimize your contact center processes with the help of new interaction channels such as social media, and make the most of interaction data to learn more about your customers and your company.
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Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies? However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.
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Access this Aberdeen research report to find out how customer requirements and cross-channel logistics flow, grow, and coverage – and what that means for your supply chain strategy.
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Access this guide today to learn why high website performance is a business differentiator, and discover the role that content delivery networks (CDNs) play in improving user experiences.
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To effectively engage with customers across a newly-broadened spectrum of channels, savvy organizations are looking to cloud-based contact centers. In this white paper, discover 10 best practices for deploying and managing cloud-based contact centers that will help you keep costs down, customers happy, and processes efficient.
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This brief resource introduces a holistic approach to enterprise applications that can help you bridge the gap between the old and the new to deliver the strong, positive experiences that users are looking for.
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This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
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While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
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Access this whitepaper for 5 essential ways data can revamp your sales cycle, and how this translates to new revenue. Read on to ensure you are tapping all the resources at your disposal, and capitalizing on the proper channels for improved revenue.
