eMarketing White Papers

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eMarketing White Papers (View All Report Types)

Mobile Optimization – It’s Now or Never sponsored by AT&T Corp WHITE PAPER: Read this article to discover best practices for creating a a consumer-friendly, mobile shopping experience. Posted: 21 Sep 2011 \| Published: 21 Sep 2011 TOPICS: eBusiness \| eCommerce \| Mobile Device Management \| Mobile Payments \| Networking \| Wireless Computing \| Wireless Industry \| Wireless Internet \| Wireless Marketing \| Wireless Networks

Ten Tips for Effective Lead Management sponsored by Marketo WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. Posted: 20 Mar 2008 \| Published: 01 Mar 2008 TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Search Engines \| Web Content Management \| Wireless Marketing

Why More High-Performance Companies Are Depending on Intent Data sponsored by TechTarget WHITE PAPER: What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today. Posted: 08 Feb 2021 \| Published: 27 Sep 2019 TOPICS: Business Intelligence \| Business Intelligence Software \| Data Management \| Data Management Software \| Data Quality \| Marketing \| Sales \| Sales and Marketing Software

Selecting and Engaging Relevant Accounts for ABM ROI sponsored by TechTarget WHITE PAPER: In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market. Posted: 08 Feb 2021 \| Published: 05 Jun 2019 TOPICS: Accounting \| Accounting Industry \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CIOs \| Marketing \| Sales \| Sales and Marketing Software \| Sales Force Automation

An Introduction to ABM Scoring sponsored by TechTarget WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring. Posted: 08 Feb 2021 \| Published: 19 Jul 2019 TOPICS: CRM \| CRM Analytics \| CRM Services \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Support Software \| Lead Generation \| Lead Management \| Marketing \| Sales \| Sales and Marketing Software

Personalized Marketing and Web Analytics sponsored by IBM WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline. Posted: 01 Mar 2014 \| Published: 28 Feb 2013 TOPICS: Customer Data Management \| Customer Data Management Software \| Customer Retention \| Customer Satisfaction \| Data Analytics \| eCommerce \| eCommerce Software \| Marketing \| Personalization \| Web Analytics \| Web Analytics Software

Oracle Analytics for CRM, Sales, Marketing, and More sponsored by Oracle Corporation WHITE PAPER: In this resource, explore the offerings from Oracle when it comes to analytics and BI for CRM, sales, marketing, customer service, contact centers, and more. Discover the capabilities and benefits of these pre-built applications, and find out how implementing them in your organization can deliver real-time insights for better business decisions. Posted: 23 Oct 2013 \| Published: 31 Dec 2011 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM Analytics \| CRM Analytics Software \| Data Analytics \| Data Mining \| Marketing \| Oracle (Product) \| Sales

From Fear to Fortune: Lessons from Leveraging the Cloud sponsored by NetSuite WHITE PAPER: This resource describes the lessons that real-world organizations have learned from their journey to the cloud, and explores how the cloud can cure common business pain points. Posted: 12 Feb 2014 \| Published: 31 Dec 2013 TOPICS: Business Management \| Business Performance Management \| Business Process Management \| Business Processes \| Cloud Computing \| Cloud Management \| Data Management \| Financial Management \| Financial Reporting \| Financing \| Forecasting, planning and budgeting software \| Global Economy \| Globalization \| Information Management \| SaaS ERP \| Software as a Service

10 tips to integrate mobile and social marketing sponsored by IBM WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels. Posted: 18 Feb 2014 \| Published: 30 Nov 2013 TOPICS: CRM \| CRM Best Practices \| Customer Data Management \| Customer Satisfaction \| Marketing \| Mobile CRM \| Sales and Marketing Software \| Social Computing \| Social Networking

Align with your customers - SAP CRM sales service and marketing rapid-deployment solution sponsored by Hewlett Packard Enterprise WHITE PAPER: In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service. Posted: 27 Sep 2013 \| Published: 30 Apr 2013 TOPICS: CRM \| CRM Software \| Customer Interaction Services \| Marketing \| Sales \| Sales and Marketing Software \| SAP (Product)